Bhutan is a place where a living philosophy is nestled within the folds of the Himalayas. Also known as the land of the Thunder Dragon, Bhutan is the only country in the world that measures its success by GNH, i.e., Gross National Happiness. The concept of Gross National Happiness is rooted in spiritual well-being, environmental harmony, cultural preservation, and good governance.
Visiting Bhutan is like stepping into a world where traditional Buddhist values intertwine seamlessly with pristine nature. Fortress-like dzongs rise above emerald valleys, and time flows with an almost sacred stillness. Bhutan offers something that only a few destinations in the modern world can: a genuine sense of wonder, peace, and preservation. While most countries have begun adopting the concept of globalization, Bhutan has taken a measured approach, prioritizing culture, nature, and happiness over mass tourism and industrial growth. This has truly resulted in a travel experience that feels timeless.
Here’s why Bhutan should be on your travel list:
Unspoiled Natural Beauty
Bhutan is one of the greenest countries on Earth, having over 70% of Bhutan covered by forest, and the continuous effort of the government to maintain at least 60% forest cover all the time. With no doubt, Bhutan is one of the most pristine natural environments in the world. This deep respect for nature comes from Buddhist teachings, where all living beings, including plants, animals, rivers, and mountains, are considered as sacred and interconnected.
Passing through the pine-covered valleys, watching glacial rivers, you’ll find yourself breathing one of the cleanest air on the planet. Towering peaks like Jomolhari (7,326m) dominate the landscape, while high-altitude passes like Chele La and Dochula offer panoramic views of the snow-dusted Himalayas.
The silence and a sense of serenity are something that makes Bhutan’s nature especially moving. The trails are never over-crowded or honking tourist buses all over the place; instead, the pace is slow with a meditative atmosphere and well-protected environment.
Preserved Culture and Identity
Bhutan is one of the places in the world where the ancient culture is not only preserved but still lives to this day. While travelling to places like Paro, Punakha, or exploring small, remote valleys of Bimthang, you’ll notice that Bhutanese people love and are proud to wear their traditional dress (gho and kira) every day, speak their language, and still follow the old-age customs that are still relevant and vibrant. These are not for showing performance to tourists; that’s how they live on a day-to-day basis.
Unlike many countries where modernization has diluted local culture, Bhutan has implemented a policy of cultural conservation. The country’s careful tourism model, "High Value, Low Impact," ensures that Bhutan remains unspoiled, authentic, and deeply connected to its roots. The government regulates architecture, dress, language, and even advertising, ensuring that development aligns with national values.
Bhutan’s traditions are part of their daily life, providing travelers with an incredibly authentic experience that’s genuine, proud, and deeply rooted.
Buddhism as a Way of Life
Bhutan is a deeply spiritual country where Mahayana Buddhism is not only practiced but interwoven into the nation’s identity. The Buddhist philosophy of compassion, mindfulness, and interdependence shapes everything from the architecture of the home to the layout of the cities and even in the national policies.
Everywhere you walk, you’ll encounter signs of spiritual life. Prayer wheels spinning along every path, making sure that every individual carries blessings on the wind, butter lamps glowing inside of temple, monasteries perched on the cliff of the mountains. The iconic Tiger’s Nest Monastery (Taktsang) is more than a tourist attraction; it is a sacred pilgrimage site where monks still meditate in seclusion for months or even years.
Bhutan’s spiritual atmosphere is palpable. It’s in the quiet chants of monks, the scent of juniper incense wafting through mountain air, and the gentle dignity of people who live with intention and reverence. Travelers often describe Bhutan as a place that awakens something inward. Even travelers who don’t follow Buddhism often describe Bhutan as a deeply healing, peaceful, and introspective place.
Cultural Etiquette and Local Customs in Bhutan
Bhutan is a country where its traditions, culture, and general etiquette are highly regarded. To fully appreciate Bhutan, it’s essential to travel not just as a tourist but as a respectful guest. Bhutanese people are very warm and gracious, but as stated, they are also proud custodians of an ancient culture.
Listed are the full guide of what you should know to be both respectful and informed:
Greetings & Behavior
- The traditional greeting in Bhutan is a gentle bow with hands pressed together at the chest (like the Indian “Namaste”), often accompanied by the word "Kuzu zangpo la" (Hello).
- Public displays of affection (hugging, kissing) are frowned upon in rural or religious areas.
- Always address monks and elders respectfully, and avoid interrupting rituals or chanting.
Dress Code
- Bhutanese dress modestly, and visitors are expected to do the same, especially at dzongs (fortresses), monasteries, and official buildings.
- Shoulders, arms, and legs should be covered.
- When visiting temples, remove hats and shoes. Some temples may require specific permission to enter.
Religious Etiquette
- Always circumambulate temples, stupas, and prayer wheels in a clockwise direction.
- Never step over or point your feet toward religious objects, altars, or people.
- Avoid touching sacred statues or offerings unless explicitly allowed.
- Photography inside temples and monasteries is usually prohibited; ask your guide before taking photos.
Language & Communication
- The national language is Dzongkha, but English is widely spoken, especially among guides, officials, and the younger generation.
- Bhutanese communication tends to be soft-spoken and indirect. Loud voices or pushy behavior may be considered disrespectful.
Food Customs
- Bhutanese food can be spicy! The national dish, Ema Datshi, is a hot mix of chilies and cheese.
- Most Bhutanese eat with their hands; if you do, use your right hand only.
- It’s polite to say "meshu meshu" (a humble refusal) when offered more food if you are full.
Bhutanese philosophy of Gross National Happiness (GNH) can be felt everywhere, in the way people genuinely smile, in the deep silence of the forest, stillness in the temples, and the pace of life that prioritizes meaning over materialism.
If you’re drawn to places that speak to the soul, where the air is crisp, the smiles are sincere, and the mountains hold ancient wisdom, then Bhutan will give you something far beyond a vacation.